Ever since her enigmatic videos debuted on YouTube, Nigerian-native YAGAZIE EMEZI has been on everyone’s radar, including ours. Yagazie is a natural born storyteller who can captivate an audience – simply by sharing random anecdotes of her daily life. This pragmatic view on life has helped her YouTube videos go stratospheric. On a recent trip to Lagos, we make it a point to track Yagazie down in hopes of collaborating with her and possibly shooting her for Mataano.
We first meet up with the rising star at her home in Victoria Island. In person, the softly spoken beauty known for her unmistakable curly fro, is dressed simply in a black t-shirt and track shorts; her famous hair is braided down to her hip. Her style is deliberately unfussy. Listening to her talk, it’s quickly becomes clear that she is a perfect fit for Mataano. Thankfully, she is also a fan of our work. With introductions out of the way, we make plans to shoot her in a few key looks from our SS15 collection.
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